The LinkedIn Insight Tag makes conversion tracking, optimisation and remarketing your LinkedIn advertisements and promotions easier than ever. WebinarGeek offers a useful integration with the LinkedIn Insight Tag, so you can easily create an ad for your webinar and can directly measure your conversion rate from visitors to registrations.
The connection with WebinarGeek means we automatically place the LinkedIn Insight Tag on all your public pages. You can create LinkedIn conversions for e.g. successful webinar registrations. With this data you’re able to easily track conversions.
Create a tag in LinkedIn
The first step is creating a LinkedIn Insight Tag in LinkedIn. If you’re wondering how this all works, check out the step-by-step explanation here.
Connect with WebinarGeek
When a Tag has been created, you can start connecting it with WebinarGeek. For each account you can connect one Tag, which will automatically be set up for all your webinars.
Find your LinkedIn Partner ID in the code of the Insight Tag on line 2. It'll be after "_linkedin_data_partner_id". Copy it.
Go to WebinarGeek and click on 'Account' in the top right
Choose 'Integrations'
Find 'LinkedIn'
Fill in your Partner ID under 'Partner ID'
Click 'Connect'
When the connection is created, the Tag will automatically be added to all your pages, and you’re ready to set conversions in LinkedIn. As soon as visitors start coming in, your WebinarGeek subdomain will soon be made active in your LinkedIn account.
Configure conversions
The LinkedIn Tag measures all visitors of your pages automatically, but you obviously want to measure conversions. How many people register for your webinar using your LinkedIn advertisements? For this we need to create a conversion.
Go to the LinkedIn Campaign Manager
Choose 'Analyze'
Click on 'Conversion tracking'
Choose 'Create Conversion'
Choose 'Online Conversion'
Fill in the following details:
Name: Successful registration
Define the key conversion...: Sign Up
Choose 'Sign up' as the conversion type
Click 'Next step'
Under 'Match a URL that...', pick 'contains' in the first dropdown menu
Fill in '/subscribed' in the text field
Click 'Create'
Overview pages with tag
The LinkedIn Insight Tag is placed on the following pages:
Registration page
Confirmation pages (confirm registration, show webinar details)
View pages (waiting room page, webinar view page)
Payment pages (payment status)
Embed form
Troubleshooting
When you set your partner ID correctly in WebinarGeek, you can assume everything is set up correctly on our end. And data will be send out correctly to LinkedIn. Is your connection working properly but still have some questions about how to measure data and connect your Tag to your ads? Please use the LinkedIn Help Center that explains every aspect of the information you need.
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