Create a trigger to start a process of one of your connected integrations. A trigger ensures that a process is started after an event has occurred. When using an integration it will only work if you have also set an active trigger.

For example, the moment someone signs up for a webinar can be a trigger to add the subscriber's data to a mailing list. Adding to the mailing list is then the action to be performed. This all happens automatically when you have set up the trigger.

There are different types of triggers. A trigger can be set on account level or on webinar level. How this is done will be explained later on in this article.

It's possible to set up multiple triggers per integration. Which triggers you can set up differs per integration.

The following triggers are available in WebinarGeek:

This trigger is available for each webinar type and source of registration. This trigger is executed as soon as someone registers for the webinar.

This trigger is available for each webinar type. Triggers when a subscriber completes a payment for or during your webinar.

This trigger is available for each webinar type. It activates whenever someone views a webinar or replay.

For live and automated webinars, someone becomes a viewer as soon as they open the webinar page. However, they have to watch for at least 30 seconds when it comes to on demand webinars and replays. For live or automated webinars this trigger will be executed within 2 hours after the webinar. The replay and on demand viewers will be triggered in about an hour after their (last) view.

You can also configure your own 'minimum watch time', so viewers need to have watched at least a certain percentage of your webinar. All viewers that attended and met the required watch time will be taken into account.

This trigger is available for each webinar type. It activates whenever someone views a live or automated webinar.

For live and automated webinars, someone becomes a viewer as soon as they open the webinar page. This trigger will be executed within 2 hours after the webinar.

You can also configure your own 'minimum watch time', so viewers need to have watched at least a certain percentage of your webinar. All viewers that attended and met the required watch time will be taken into account.

This trigger is available for each webinar type. It activates whenever someone views a replay.

The participant will have to watch the replay for at least 30 seconds to become a viewer. The trigger will activate in about an hour after someone’s (last) view.

You can also configure your own 'minimum watch time', so viewers need to have watched at least a certain percentage of your replay. All viewers that attended and met the required watch time will be taken into account.

This trigger is available for each webinar type. It activates whenever someone starts watching a webinar or replay, triggering immediately upon opening the viewing page.

Use this trigger if you want viewers to be forwarded to your integrated software immediately. It eliminates the wait time associated with the other viewer triggers.

This trigger is available for a live and automated webinar. You can configure a 'maximum watch time', so viewers will only be considered a no show when they have have watched less than the set watch time. This will be executed in about 2 hours after the live and automated webinar. All registrations that haven’t watched live or exceeded that maximum watch time will be taken into account.

This trigger can be added on an account level and will be executed as soon as someone registers for your channel updates.

Triggers after a viewer successfully passes an assessment set for your webinar

Triggers when a subscriber unsubscribes from your webinar.

Triggers when a broadcast is canceled. Applicable for HubSpot Marketing events.

After choosing a trigger, you set the action that needs to take place.

There are different types of actions and it differs for each integration which actions can be configured.

When you set a 'New viewer' as a trigger, you have the option to configure a minimum watchtime, which is an optional addition. The minimum watchtime is configured using percentages. Please note that the minimum watch time does not affect non-show triggers.

For example, the live webinar took a total of 60 minutes, and you’d like the attendees that watched for at least 30 minutes to get a tag or to add them to the mailing list. To do this, set the minimum watchtime to 50%.

Click on the links below to see which actions can be configured:

After a connection has been created with one of the available integration tools, you can start setting triggers. This can be done on account level as well as on webinar level.

A trigger that’s been created on account level will also be valid for all other webinars in your account by default. It's possible to deactivate a trigger for each individual webinar.

This trigger is now automatically configured for each webinar in your account.

It’s possible to disable an account-level trigger for an individual webinar.

You’ll see a notification saying the trigger has been disabled for this webinar.

If you'd like to enable the trigger again, follow these steps:

This trigger will now be removed for all webinars.

After creating a connection with your favorite marketing tools, you have the option to set your own triggers. When creating a webinar, it’s possible to set a trigger for this specific webinar. This will only be valid for this particular webinar.

The trigger is now active for this webinar.

Follow the steps below to remove a trigger a specific webinar:

The trigger has now been removed from the webinar.

The "new viewer" and "no show" triggers will will be executed in about 2 hours after (watching) the webinar or replay. Other triggers are executed as soon as the action is completed. E.g. "New payment" will trigger after the payment has been completed before or during the webinar.

Depending on the integration there can be a (external) delay before a tag or registration shows up in the connected service.

Triggers are not executed retroactively. You could consider manually exporting already registered subscribers / viewers.