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Email statistics

See the state of your emails in your email statistics.

Dewi avatar
Written by Dewi
Updated over 5 months ago

Using the email statistics

When you open your webinar’s email statistics, you will be greeted by a list of the emails that have been configured for your webinar. You can see how many times the email has been sent as well as the percentage of sent emails that have been bounced and opened (if email tracking is on) at a quick glance.

An email in the email statistics

Clicking on one will open the detailed statistics for that email. If you have configured multiple or recurring broadcasts, it is also possible to view the statistics of a specific broadcast date separately. To select a specific broadcast, you can select that broadcast in the dropdown menu in the top-left corner.

Each instance that was sent of the email will be listed, alongside the name and email address of the recipient and the state of the email. The next section of this article explains what the email states mean. There is also a button that allows you to quickly navigate to the email editor.

It is also possible to filter and export the email statistics to a .CSV file.

A list of recipients for an email in the email statistics

Please note! The ‘Opened’ state is only available when ‘Email tracking’ is enabled for your account. Read more about enabling it here.

Email states

The email statistics allow you to see the state of your emails. The possible states are:

  • Processing

The ‘Processing’ state indicates that the email is still being processed and hasn’t been sent. If this state persists, something in your email might be stopping it from being sent. Read more about this state here.

  • Delivered

The ‘Delivered’ state indicates that the email has successfully been sent to the recipient.

  • Bounced

The ‘Bounced’ state indicates that the email was successfully sent, but the recipient’s inbox has rejected the email. Read more about this state here.

  • Opened

The ‘Opened’ state indicates that the email was opened by the recipient. This state is only available if email tracking has been enabled on your account. You can read how to enable email tracking here.

Email statistics on account level

It is also possible to view the email statisics at account level. To do this, follow the steps:

  1. Navigate to the webinar overview.

  2. Click on 'Statistics' at the top of the page.

Here you will see the amount of emails bounced, delivered and opened. These email statistics are updated on a daily basis.

Email statistics on account level.

Furthermore, you can also find a section when clicking on 'Statistics' in the top menu without selecting any webinar which sums the total mails processing, delivered, bounced and opened.

Email tracking

How it works

We track whether or not recipients opened their emails by placing a tiny, invisible image in your emails. Our system knows when this invisible image is loaded by a recipient, and so the system knows when the email was opened.

To protect the privacy of your subscribers, the ‘Opened’ state listed above only functions when your account has email tracking enabled. If this setting is disabled, the tiny, invisible image will not be in your emails.

Toggling email tracking

In order to toggle the email tracking feature,

  1. Go to ‘Account’ > ‘My account’ in the top right

  2. Click on ‘Email' on the left-hand side

  3. Click 'Subscribers privacy'

  4. Use the checkbox under ‘Outgoing emails’ to toggle the setting on and off

Toggling email tracking

The setting is enabled if the box is checked.

Please note! Some email clients offer users the ability to remove tracking from their emails, so the ‘Opened’ state is never 100% accurate.

Frequently asked questions

What does the ‘Processing’ state mean? How do I solve it?

If your email is set to ‘Processing’, it means that the email hasn’t been sent. If this state persists for an extended period of time, there is probably something wrong with the email in question.

The first thing you should do is check if all the variables used in the email are properly written.

A common cause is an incorrect variable in the email, for example “{{1stname}}” instead of “{{firstname}}”, or half of the variable being in bold text while the other half is not. If variables are incorrect, the system can’t send the email and it gets stuck on ‘Processing’.

Another cause could be that the recipient's spam filter does not accept the email. We try resending the email for up to 72 hours. If it still fails after that, the email is set to 'Bounced'. If this is the cause, we recommend contacting the recipient's email provider.

Need help figuring out why your email has gotten stuck on ‘Processing’? Feel free to contact us on the live chat.

What does the ‘Bounced’ state mean? How do I solve it?

If your email is set to ‘Bounced’, it means that the email was sent but the recipient’s inbox refused the email. There are many reasons why this might happen, but we’ve listed three common ones below:

  1. The email address doesn’t exist

    If an email address doesn’t exist, the email cannot be delivered to the mailbox, and as such will be listed as ‘bounced’.

  2. The recipient has marked WebinarGeek emails as spam in the past

    If the recipient has marked emails from WebinarGeek as spam in the past, they will be placed on our ‘Suppression list’, which means that we can no longer send them emails. If you believe this is the case, please contact us on the live chat so that we can unblock the recipient’s email address.

  3. The recipient’s email provider has blocked your custom sender domain

    Sometimes, an email provider might block certain senders from sending emails to users of their email service. This can only be the reason if you’re using your own domain to send emails. In this case, we recommend contacting the recipient's email provider.

Need help figuring out why your email is set to ‘Bounced’’? Feel free to contact us on the live chat.

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