Variables (Merge tags)
When creating or editing an email, it’s good to work with pre-set variables. This automates the personalization of the email in a non-complicated way. In our email editor these are called "merge tags".
There are different types of variables you’re able to use for different types of emails. Variables should always be placed between brackets (instead of the dots): {{...}}
Please note! When you make a typo in your email variables, the entire email will fail to be delivered! Always make sure to use a test email. In your test email your personal data will be used.
Inserting variables or merge tags
With the new editor it’s easy to add variables. Click somewhere in your text and choose 'Merge Tags' then select the variable you want to add.
Please note! Variables will not work in the blocks containing the 'View webinar' and/or 'Unsubscribe' button.
Variables which will become links will also work when used in hyperlinks or buttons.
Tip! Variables also work in the subject line, with the exception of variables that become a link.
List of variables:
Result | Variable |
First name | {{first_name}} |
Last name | {{last_name}} |
Full name | {{name}} |
Company name | {{company}} |
Job title | {{job_title}} |
Series title | {{series_title}} |
Webinar title | {{webinar_title}} or {{title}} |
Phone number | {{phone}} |
Country | {{country}} |
Subscriber email | {{subscriber_email}} |
Broadcast date and time | {{broadcast_time}} |
External ID (from Zapier) | {{external_id}} |
Personal watch link | {{{watch_link}}} |
Unsubscribe link | {{{unsubscribe_link}}} |
Password | {{password}} |
Link to viewer system requirements | {{{system_requirements_link}}} |
Add to calendar link* | {{{confirmation_link}}} |
* Please note! Opens the confirmation page with a pop-up to add the event to the calendar
Reminder email variables:
Result | Variable |
Link to your registration page | {{{registration_link}}} |
Follow-up email variables (replay + evaluation):
Result | Variable |
Link to the evaluation form | {{{evaluation_link}}} |
Link to your registration page | {{{registration_link}}} |
Payment confirmation email variables:
Result | Variable |
Payment reference | {{payment_reference}} |
Payment date and time | {{payment_datetime}} |
Payment fee | {{payment_fee}} |
Successful assessment email
Result | Variable |
Watch start time of the viewer | {{watch_start}} |
Watch end time of the viewer | {{watch_end}} |
Logic rules
For each webinar broadcast, the scheduled email will be delivered just once.
Example 1:
You planned a reminder email for a broadcast that’s scheduled 1 day before the start of the webinar. But for broadcast ‘A’ you directly sent the email 2 days before the webinar. For broadcast ‘A’ this email will no longer be considered for the scheduled emails.
Example 2:
You sent a direct email for broadcast ‘B’, after which you decide to schedule the emails. Broadcast ‘B’ isn’t considered in the scheduled emails, because it has already been delivered directly.
Troubleshooting:
I added variables to my email and now I am receiving an error and the email is not saving.
Check all of your variables for errors one by one. If the mistake isn't apparent, remove the variables and re-add them with the 'Merge Tags' menu. You can read more about this error here.
The variables are "empty" in the (test) email or are not displayed correctly.
Check if you accidentally added the variables to the blocks with the 'View webinar' and/or 'Unsubscribe' buttons. Variables do not work inside these blocks.
If you add a variable like 'country' and you do not see anything in in your email, make sure to check your registration fields. You will need the standard "country" field in your registration form for the variable to work.
The '{{email}}' variable shows your own email address instead of the subscribers.
If you decide to set a BCC email address, make sure to use {{subscriber_email}} instead of {{email}}. Otherwise the email will contain your BCC address instead of the subscribers email address .
Keywords: parameters, personalize, mergetags, merge tag