The registration page
Each of your webinars has its own registration page, though webinar series share one registration page. The registration page hosts the webinar’s sign-up form and is the page you share with your potential attendees. It’s the first thing your audience sees, which means it has to pique their interest as best as possible.
Registration to a webinar requires the attendee’s first name and email address by default. This information will always be required unless you share the ‘View without registration’ link. More registration fields can be added and made required at any time.
At first sight, visitors will be greeted by your logo and the webinar’s registration page banner. Below that they will find the webinar information, such as the title, date and time, countdown, webinar team and company description.
Once a visitor fills in the ‘Email’ box and clicks ‘Continue registration’, a pop-up window will open that requests the other information from them.
Editing the registration page
The registration page can be edited to suit your company’s branding and identity. Follow these steps to edit your registration page:
Find your webinar in your webinar overview and click its title
Click the ‘Edit webinar’ button
Go to ‘Registration’
Click ‘Edit registration template’ or mouse over the monitor image and click ‘Edit registration page’
Tip! The registration page is also used for your confirmation page.
Editing the registration page colors
The colors of your registration page depend on your account’s branding settings. It automatically adapts to the theme colors chosen for your account. Follow these steps to edit your account’s theme colors:
Click ‘Go to branding settings’ in the registration page editor or go to ‘Account’ > ‘Branding’
Click ‘Theme colors’
Scroll down to ‘Custom theme colors’
Choose an ‘Accent color’ and a ‘Secondary color’
Make sure the checkbox next to ‘Custom theme enabled’ is checked
Click ‘Update theme colors’
The ‘Accent color’ is what determines the theme color of your registration page. We use a system based on color theory to design your registration page based on your choice. With the colors chosen in the steps above, the registration page looks like this:
Editing the registration page banner
The registration page comes with a default banner that adapts to your account’s theme colors, but it can always be changed to something else. Follow these steps to change your registration page banner:
Click the ‘Edit banner’ button on the banner in the preview or hover over the pencil icon in the ‘Banner’ square and click it
Click ‘+ Upload image’
Select the image you want to use
Optionally add alt text for the image
Click ‘Confirm’
Make sure to click ‘Save changes’ on the top right
Tip! Alt text is what screenreader software reads out to users. It’s meant to be a description of the image.
The part of the banner that is shown to visitors depends on the size of their screen. Refer to the template below to see what part of the banner is visible in which situation.
Editing the title shown on the registration page
The registration page shows the webinar’s title by default, but this can be changed by following these steps:
Click on the pencil icon
Change the title
Don’t forget to click ‘Save changes’
Registration page elements
The registration page contains three optional elements. They are as follows:
‘About this event’ section
A block of text that allows you to describe your webinar. Useful for driving conversion by explaining what will be discussed during the event and what attendees might gain by attending the webinar.
‘Presented by’ section
A list of the presenters for the webinar in question.
'Organization highlight’ section
A description of your company alongside your company logo.
These elements can all be toggled on and off to your preference. Follow these steps to toggle them:
Scroll down in the left-hand sidebar until you see the three blocks labeled ‘About this event’, ‘Presented by’ and ‘Organization highlight'
Toggle the checkboxes to make the sections visible or invisible
Make sure to click ‘Save changes’ on the top right
Editing the ‘About this event’ section
The ‘About this event’ section can be edited in the registration page editor. Follow these steps to edit it:
Make sure the box next to ‘Show event description’ is checked
Scroll down to ‘About this event’ on the preview of the registration page
Write your text in the textbox and use the formatting options where desired
Make sure to click ‘Save changes’ on the top right
Formatting options
Emoji: Insert a chosen emoji into the text.
Header: Insert a header.
Bold: Insert bold text.
Italics: Insert italic text.
Strikethrough: Insert strikethrough text.
Link: Insert a link.
Bulleted list: Insert a bulleted list.
Numbered list: Insert a numbered list.
Quote: Insert a quote.
Variables
Variable | Result |
{{amount}} | How much a paid webinar costs |
{{available_spots}} | Number of spots left when you limit the number of registrations |
{{webinar_title}} | Title of the webinar |
{{series_title}} | Title of the webinar series |
Editing the ‘Presented by’ section
The ‘Presented by’ section displays your webinar team, which means it can only be edited by editing the webinar’s presenters. Read this article to find out how to edit your webinar team.
Tip! Use the ‘About this event’ section instead if you would like to show team members that aren’t part of the webinar team or simply want to list the team members in a different manner.
Editing the ‘Organization highlight’ section
The ‘Organization highlight’ displays your organization profile, which means it’s edited in your account’s ‘Organization profile’ in the ‘Branding’ settings. Read this article to find out how to edit your organization profile.
Light and dark theme
The registration page has a light and dark theme by default. You can either force the registration page to use one of the two themes or let viewers decide which they prefer. Follow these steps to configure the light and dark themes:
Click ‘Go to branding settings’ in the registration page editor or go to ‘Account’ > ‘Branding’
Click ‘Theme colors’
Use the dropdown menu to select your default theme
Use the checkbox to configure if registration page visitors and webinar viewers should be able to swap between the two themes freely or not
Don’t forget to click ‘Update webinar theme’
Please note! If the checkbox ‘All participants can toggle between light and dark mode.’ is toggled on, the default theme for your registration and webinar pages will depend on the attendee’s device settings.
When the checkbox ‘All participants can toggle between light and dark mode.’ is toggled on, visitors can use a button to swap between dark and light mode.
Editing registration fields
By default, webinars only require attendees to provide their first name and email address. You can add more fields to the sign-up form to ask for more information. Follow these steps to add registration fields:
Find your webinar in your webinar overview and click its title
Click the ‘Edit webinar’ button
Go to ‘Registration’
Go to ‘Registration fields’
Use ‘+ Add general fields’ to add standard registration fields or use ‘+ Add custom fields’ to add custom registration fields
Optionally edit the registration fields’ labels by editing the text in the textboxes
Optionally set the registration field to be mandatory by checking the box next to ‘Required field’
If you want to edit an existing registration field, simply click the pencil icon.
Using a custom confirmation page
Normally, the registration page functions as the confirmation page after sign-up. However, you can configure your own custom confirmation page URL in the webinar wizard by following these steps:
Find your webinar in your webinar overview and click its title
Click the ‘Edit webinar’ button
Go to ‘Registration’
Scroll down to ‘Redirect users to a custom URL after sign-up’
Click the pencil icon and enter the URL of your custom confirmation page
Click ‘Save’
Embed form
If you want people to sign up for your webinars through your own website, the embed form is your best friend. It allows you to place the registration form on your own website in one of three different ways:
As a button
This option is a button that opens the registration form. It can be placed in a set location on your website or as an overlay that stays visible as visitors scroll through your page.
As an inline embed
This option is the registration form itself. You can place it in a set location on your website.
As a custom link
This option is a simple hyperlink that opens the registration form. You can place it in a set location on your website.
The inline embed and the forms that appear when you use the button and custom link options use your account’s branding theme colors. Follow the steps here to edit them.
Creating a button-type embed form
Follow the steps below to create a button-type embed form:
Find your webinar in your webinar overview and click its title
Click the ‘Edit webinar’ button
Go to ‘Registration’
Go to ‘Embed’
Select ‘Button’
Choose ‘Inline embed button’ for a button in a set location on your website or ‘Sticky embed button’ for a button that stays visible as visitors scroll through the page
If using the ‘Sticky embed button’ option, choose whether the button should appear on the left or the right side
Set the ‘Button text’, ‘Button color’ and ‘Button text color’
Optionally set a custom URL to redirect subscribers to after they sign up
Copy the code by clicking the icon with two pages and place it in your website’s HTML code
Creating an inline embed form
Follow the steps below to create an inline embed form:
Find your webinar in your webinar overview and click its title
Click the ‘Edit webinar’ button
Go to ‘Registration’
Go to ‘Embed’
Select ‘Inline embed’
Optionally set a custom URL to redirect subscribers to after they sign up
Copy the code by clicking the icon with two pages and place it in your website’s HTML code
Creating a link-type embed form
Follow the steps below to create a link-type embed form:
Find your webinar in your webinar overview and click its title
Click the ‘Edit webinar’ button
Go to ‘Registration’
Go to ‘Embed’
Select ‘Custom link’
Set the ‘Button text’
Optionally set a custom URL to redirect subscribers to after they sign up
Copy the code by clicking the icon with two pages and place it in your website’s HTML code
Attaching custom registration links
When you’ve created custom registration links, you might want to use them in your embed form as well.
These custom links allow you to save the source of the registration, such as when using a UTM or campaign URL. When you’ve got multiple embed forms, you have the option to track the embed form the registration originates from.
You can attach this value inside the embed code as a so-called 'cst' parameter.
Here’s what you can do. In the embed form code, before }); </script>. You can add , cst: "link_name"
In which you should replace link_name for the name you just used to generate the custom registration link, or the campaign parameter, such as 'linkedin' or 'facebook'. You code will now look a little something like this:
<div id="mw_WjvggBJZHIc_webinargeek"></div>
<script>
(function(w,d,stn,sa,gn,se,fse){w[gn]=w[gn]||function(){(w[gn].q = w[gn].q||[]).push(arguments)};
se=d.createElement(stn);fse=d.getElementsByTagName(stn)[0];se.id=gn;se.async=1;
se.src=sa+'?t='+new Date().toISOString().slice(0, -9);fse.parentNode.insertBefore(se, fse);
})(window, document, 'script', 'https://malong.webinargeek.com/malong.embed.js', 'mw_WjvggBJZHIc');
mw_WjvggBJZHIc("init", {
project: "registration",
identifier: "identity string",
shape: "inline",
cst: "link_name"
});
</script>
After registration you’ll be able to see in your webinar statistics which link registrants used to register. Click here for more information about custom registration links.
‘View without registration’ link
The ‘View without registration’ link allows attendees to skip the registration page, sending them straight to either the countdown page, webinar entry page (where they enter their first name) or webinar page (if first name isn’t required). Because it doesn’t use the registration page, the registration page template is not used and this page cannot be edited.
Registration process for participants
Registration page
Visitors of your webinar are first greeted with your customized registration page.
When they enter their email address and click ‘Continue registration’, a new window will appear where they’re prompted to enter the rest of their information.
Once they click ‘Confirm sign-up’ in this window, they’ll see the confirmation window that shows their unique viewing link and offers the option to resend the confirmation email.
Tip! If you want subscribers to only receive their unique viewing link through the confirmation email, use the ‘Send viewing link only per email’ setting.
When they close the window, the registration page will remind them that they have already registered for the webinar. They can click ‘See your upcoming broadcast’ to review their unique viewing link and resend their confirmation email.
Keep in mind that reopening the registration page from a fresh link will remove the notification that they’ve already registered and the option to see their unique viewing link. However, the subscriber will always have access to their unique viewing link through the confirmation email they’ve received.
Embed form
When using the ‘Button’ or ‘Custom link’ embed options, the registration form window will open after clicking them. The ‘Inline embed’ option shows the registration form by default. Subscribers are asked to enter their information and then confirm their sign-up, after which they receive their confirmation.
Paid webinars
Paid webinars feature the webinar’s price below the ‘Date and time’ section on the registration page.
Subscribers are reminded of the price before they confirm their sign-up in the pop-up window.
Once they click ‘Register and pay’, they are redirected to the payment page. If the automatic redirection fails, they can go to the payment page with the ‘Make payment’ button.
After payment, they return to the registration page where they receive a notification that their payment was successful.
Frequently asked questions
Why is the form a two-step process? Why can't people enter all of their information on the same page?
We’ve spent 10 years doing in-depth research and analyzing data from tens of thousands of webinars to find the best way to turn visitors on a registration page into actual sign-ups.
Based on that, we created a flow where visitors first leave their email address. This way, they’re already involved in the process. Our data shows that almost no one drops out after this step, and it leads to higher conversion than showing the full form right away.
It’s similar to how online shopping carts work in steps, and in the end, it gives the highest conversion from visitor to registration. This is also known as the wizard design pattern.