When sending out an email, you’d obviously want people to open it and read it. You want to prevent it from ending up in the spam folder. In this guide, we’ll give some practical tips to increase your email deliverability.

  1. Personalize your emails: with WebinarGeek it’s easy to personalize emails. As a greeting, you can use the variable {{firstname}} to automatically show someone’s name. Emails with personal information won’t be seen as spam by most people as often.
  2. Mail using a real person’s email address: use a personalized email as sender or for the "reply to" email. For example, choose yourname@yourcompany.com. Don’t forget privacy regulations either, GDPR-rules state it’s mandatory to provide a legitimate email address where people can actually send emails to. So don’t use a "noreply". Also prevent any email addresses with numbers of random letters, these symbols will often also be used by spammers.
  3. Symbols, capital letters and word choice: avoid exclamation marks and words that spammers often use, such as "free", "win" or "opportunity". Also don’t CAPS LOCK your words.
  4. Calm down with those images: only use images in emails when they actually have added value, don’t make an image gallery out of your emails.
  5. Make sure the email is relevant: make sure relevant content is provided in the "subject" field, and make sure email content is relevant and meaningful to the person receiving it.
  6. Make sure you have permission: when someone registers for your webinar, it’s no problem to send emails about the webinar: a confirmation, a reminder and perhaps another follow-up/replay email. Always take into account who you’re messaging and what you communicate to these people. Want to import registrations from an existing list and send out confirmation emails to all of them? Sure, but only import registrations that actually signed up for your webinar.
  7. Don’t use "short URLs": prevent the use of "short URL's" from third-party services like "bit.ly", these are often used by spammers. Spam filters detect these links as being suspicious, especially when multiple shortened URLs are present in a single email that don’t match the domain name of the sender.
  8. Test your emails and content:always test out those emails before actually sending them out to a bunch of people. Test if all links are working, all images are displayed correctly, the sender has been configured correctly and if your email software displays the email layout as it should.
  9. Quality over quantity:your email campaign should offer added value to your registrations and viewers. An email campaign that sends out 4 reminder emails, a replay email and 3 more follow-up emails will cause interested people to stop opening the messages, but it can also be suspicious to spam filters. That’s why you should choose quality over quantity, and avoid spammy email content.
  10. Check your email sender settings: didn’t configure your own email sender? Make sure your DNS settings are correct. Double check if DNS records are all available and correct. A correctly configured DNS will significantly increase the deliverability of your emails.
  11. Check your email domain reputation: configured your own email sender that’s also being used to send emails outside of WebinarGeek? Check the email reputation for the sender. A low email reputation can influence the deliverability of your webinar emails. First, test emails without using your own email sender (by sending emails from the generic WebinarGeek email). Also check the reputation of your own email domain, which can be done on a website like mxtoolbox.com.

Keywords: personalize

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