The Facebook Pixel makes conversion tracking, optimization and remarketing your Facebook ads and promotions easier than ever. WebinarGeek offers a useful integration with the Facebook Pixel, allowing you to quickly and easily generate a new advertisement for your webinar and directly measure your conversions from visitors to registrations.
The connection with WebinarGeek means we’ll automatically place the Facebook Pixel on all your public pages. Next, we send out a "pageView" event to Facebook for each visitor you get. For everyone that registers we send a "completeRegistration" event to Facebook (completed registration). Also, we’ll send out a "Purchase" event for a successful payment, a "ViewContent" event for when someone views the webinar (with content_name value "webinar"). With this data, you can easily start measuring conversions. All information you’ll find on Facebook about "codes" and settings the code of your website can be ignored, we’ll automatically do this for you when you set up the Pixel.
Create a pixel in Facebook
The first step is the creation of a Facebook Pixel on Facebook. Here you can read how this is done step-by-step.
Connect with WebinarGeek
When your Pixel is created, you can start connecting it with WebinarGeek. For each account you can connect one pixel, which is automatically set for all your webinars. We’ll need the Facebook Pixel ID for the connection to work, this can be found in ad manager on the Facebook Pixel page after logging in:
On the Facebook Pixel page you can find the ID on the right-hand side, make sure to copy it:
Next, in the top right in WebinarGeek click on your name and choose "Integrations", choose "Facebook" and fill in the ID as "Pixel ID".
That's it! Easy, right? When the connection has been made, you’re ready to start testing. Feel free to skip the testing step, you can also see on Facebook if all data is set up correctly using a test registration (remember there’s a delay possibility).
Test your connection
As soon as you set the Pixel ID, this is auto-loaded on your registration pages. You can test this using the Facebook Pixel Helper, an extension for Google Chrome that gives you information about the Pixel configuration and data on a certain page. Install the helper and visit your registration page. After registration, click on the helper icon to see if everything works correctly. When something is wrong, it will show how to solve the issue:
When you gathered your first (test) visitors and the first registrations happened, this data will become visible on Facebook. Keep in mind there can be a small delay sometimes. On the Pixel page you can easily find the number of page views and registrations:
Because we use events by default, such as pageView and completeRegistration, Facebook will automatically keep track of the conversions, which can already be used to track and optimize. Here you’ll find more information from Facebook about how this process works and how you’re able to use it to your advantage. You don’t need to set a conversion manually based on URLs or custom events.
We send over the following events to Facebook using the Facebook Pixel:
- PageView: on every public page
- CompleteRegistration: for a successful registration to a webinar. In the case of a paid webinar, we only send this after the payment has been completed.
- Purchase: for a successful payment confirmation, we will also send over currencies and payment amount
- ViewContent: when viewing a webinar, we send over the value "webinar" for content_name
Pixel overview pages
The Facebook Pixel is placed on the following pages:
- Registration page (this also works with the embed form)
- Confirmation pages (registration confirmation, shows webinar details)
- View pages (waitroom page, webinar viewpage)
- Payment pages (payment status)
When your Pixel ID is set up in WebinarGeek you can expect everything to go well on our side, and data will be sent over to Facebook. You could test your pixel, see the section on "Testing your connection" on how to do this. Is your connection working but still have questions on how to measure your data, or how to connect your pixel to ads? We recommend you to use the official Facebook Help Center where everything is explained in detail and where you’re able to look up the information you need.