In the video we show you how to set up the registration process. The registration page is where people register for your webinar.

Want to know how to create a high converting registration page? You only make a first impression once, so give your webinar a catchy title! The title should make it immediately clear what the webinar is about and should put the viewer into 'action mode'. Then follows a brief description of the content of the webinar, which you can possibly supplement with information about why your webinar is valuable to follow. What often drives high conversion is a registration page with information that answers the question, "What am I going to learn during the webinar?

Keep the registration process approachable. Think: a clear call to action. That's the big colored button the visitor uses to register. Try to make it as easy as possible by clearly indicating how someone registers. Do not ask for too much personal information on the registration page, this makes the threshold higher.

Make sure your page is personal, add a biography of the presenter including a photo. Or create a short video message inviting visitors to the webinar. Making your registration page personal ensures that more people feel connected, which in turn leads to higher conversion.

If you are going to promote the webinar on different channels, of course you want to know who registered through which channel. Through the custom registration links you can measure where the registrations are coming from. Here you can read more about how to set this up. Custom links are very useful. If you're planning on setting up paid ads for your next webinar, you already know which channel will get you the most out of it!