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Follow-up email

A follow-up email is an email that is sent after the live webinar.

Dina avatar
Written by Dina
Updated today

To create the follow-up email, follow the steps:

  1. Click on your webinar.

  2. Click on 'Edit webinar'.

  3. Navigate to 'Emails'.

  4. Click on 'New email' > 'Follow-up email'.

You can choose to copy an existing template or create a new template.

Creating a new follow-up email

For live and automated webinars, a follow-up email is an email that is sent after the webinar. For example, send a follow-up to all people that subscribed for a unique offer. It’s also possible to choose a target audience for a follow-up email to further personalize the message. Click here for more information about editing your email.

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Recipients

You can choose the recipients of your replay email using the filters. For example, send an email to everyone who watched at least 80 percent of the live webinar and submitted a call to action. If this field is left empty, a participant is considered to have watched after 30 seconds of watching the webinar.

The email filters you can choose from are:

  • Watch criteria

    • Watched Live (percentage)

    • Watched Replay (percentage)

    • Watched Live or Replay (percentage)

    • Watched nothing

    • Didn’t watch Live

    • Didn’t watch Replay

  • Assessment (did or did not)

  • Call-to-action (did or did not)

  • Consent (did or did not)

  • Payment (did or did not)

On demand webinar follow-up emails

To schedule follow-up emails for your on demand webinars, you have to pay attention to some things:

How follow-up emails behave

  • Old subscribers are not included in newly scheduled emails

    When you create a new email, anyone who subscribed to your on demand webinar before you created it won’t receive it. If you want all subscribers to get the email, use the 'Send email now' button instead.

  • Scheduling is subscriber-based
    Contrary to live webinars, follow-up emails for on demand webinars are triggered by the moment someone registers or watches the webinar, not by a fixed webinar date.

  • You can only send an email once to a subscriber
    If you want to send the same email again, create a new one and use the original as a template so you don’t have to rebuild it from scratch.

Keywords: copy

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