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Call to action

One of the valuable aspects of a webinar is being able to collect information about your viewers. The best way to do this is to be engaging.

Stefan avatar
Written by Stefan
Updated over a week ago

With a call to action, you’re able to motivate a viewer to perform an action. For example, you could offer the opportunity to request a brochure or personal presentation, or the option to subscribe for the next webinar.

How a call to action looks during a webinar

The viewer will indicate if they are interested and will fill in some extra information if needed.

The viewers that choose to respond to a call to action are interested in your company or product. These are important leads.

Setting up a call to action

Discover more of our sales-based features here to collect and convert leads!

Create a call to action

  1. Go to the webinar editor and choose 'Interactions'

  2. Then go to '+ Create interaction'

  3. And lastly select 'Call to action'.

You can choose to copy an existing call to action or create a new one.

Creating a call to action

Title for internal use

The title you fill in here is only meant for internal use. Give it a practical name so you’ll know during the live webinar which interaction you need to start.

Naming a call to action

Choose the wanted action

At 'What should happen when the button is clicked' choose which action should occur when someone clicked the button.

Registering request and showing ‘thank you’ pop-up

The viewer only has to click the button and their request will immediately be registered. All data will be saved in the process of registration. The data can be explored in the 'Statistics' of your webinar.

  1. Click on 'Statistics'

  2. Then select 'Interactions'

  3. And finally select 'View results'.

Opening form with extra fields

This option gives you the opportunity to request more information than what the participant provided during the registration process. You can add extra input fields by clicking on 'Add field'.

 form with extra fields

The data can be explored in the 'Statistics' of your webinar.

  1. Click on 'Statistics'

  2. Then select 'Interactions'

  3. And finally press 'View results'.

Subscribe to the next webinar

With this, the viewer can register for the next webinar with a single click on a button. In order for this to succeed, you should have already created and published your upcoming webinar.

Registration for next webinar trough CTA

Opening an external URL

This gives you the opportunity to redirect the viewer to a website, for example to your sales page. If you want your viewers to be able to send an email directly, you add an email to this Call to Action. You put 'mailto:' before your email adress and fill this in as URL. For example:

Your links can also contain variables. These variables will automatically be replaced with the subscriber's information. For example, if you use a one-click registration link, it will automatically use the clicking subscriber's info on the new registration page. You can find more information on using variables here.

Please note! The viewer will be immediately redirected to this page. This will happen in another tab, but viewers could get distracted in the process.

Customize the interaction

Adapting the text works the same as how you’d do it in the page editor.

  1. Click on the text to edit.

  2. Then change the image by clicking on the gear icon.

  3. And finally, to change the button color, click the gear icon and choose 'Edit color'.

Have a custom color code? Click the color code option on the top right to edit.

To edit the text color, click on the tab with the 'T' symbol on the left.

Customize the interaction colors

After doing this, click on 'Create new call to action' to create the call to action.

Default duration (live webinars)

You can set the amount of time the interaction should remain in view by default. You can change this duration during your live webinar or manually end the interaction early. See this article for additional information on how to start an interaction.

Call to action - on demand and automated webinar

For an on demand and automated webinar, you need to set the 'start time' and the duration of your call to action.

Choose 'Start time' and fill in the time the call to action should be started, as well as the duration the call to action will be visible.

The call to action will now automatically start at the planned time.

Setting start time and duration interaction

Choose '+ Add time' to plan another start moment and make sure to fill in the new start time and duration.

Adding multiple start times interaction

After doing this, click on 'Create new call to action' to create the call to action.

Edit or remove call to action

In the overview, choose 'Interactions' and click on 'Edit' to edit your call to action. Everything you change will be autosaved.

In the overview at 'Interactions', click on the arrow next to the call to action and choose 'Remove' to delete the interaction.

Removing a call to action

Starting a call to action

The newly created interactions can be started manually in the live environment. Click here for more information.

Call to action results

After a webinar, you can recover the results in the 'Statistics' for your webinar. Click here for more information.

Keywords: CTA

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