With a call to action, you’re able to motivate a viewer to perform an action. For example, you could offer the opportunity to request a brochure or personal presentation, or the option to subscribe for the next webinar.

The viewer will indicate if he/she is interested and will fill in some extra information if needed.

The viewers that choose to respond to a call to action are interested in your company or product. These are important leads.

Create a call to action

Go to the webinar editor and choose 'Interactions' > '+ Create interaction' > 'Call to action'.

Title for internal use

The title you fill in here is only meant for internal use. Give it a practical name so you’ll know during the live webinar which interaction you need to start.

Choose the wanted action

At 'What should happen when the button is clicked' choose which action should occur when someone clicked the button.

Registering request and showing ‘thank you’ pop-up

The viewer only has to click the button and their request will immediately be registered. All data will be saved in the process of registration. The data can be explored in the 'Statistics' of your webinar.

Click on 'Statistics' > 'Interactions' > 'View results'.

Opening form with extra fields

This option gives you the opportunity to request more information than what the participant provided during the registration process. You can add extra input fields by clicking on 'Add field'.

The data can be explored in the 'Statistics' of your webinar. Click on 'Statistics' > 'Interactions' > 'View results'.

Registration for the next webinar

Here, the viewer can register with a single click on a button for the next webinar. In order for this to succeed, you should have already created and published your upcoming webinar.

Opening an external URL

This gives you the opportunity to redirect the viewer to a website, for example to your sales page. If you want your viewers to be able to send an email directly, you add an email to this Call to Action. You put 'mailto:' before your email adres and fill this in as URL. For example: mailto:email@example.com.

Please note that the viewer will be immediately redirected to this page. This will happen in another tab, but viewers could get distracted in the process.

Customize the interaction

Adapting the text works the same as how you’d do it in the page editor. Click on the text to edit.

Change the image by clicking on the gear icon.

To change the button color, click the gear icon and choose 'Edit color'.

Got a custom color code? Click the color code option on the top right to edit.

To edit the text color, click on the tab with the 'T' symbol on the left.

After doing this, click on 'Create new call to action' to create the call to action.

Call to action - on demand and automated webinar

For an on demand and automated webinar, you need to set the 'start time' and the duration of your call to action.

Choose 'Start time' and fill in the time the call to action should be started, as well as the duration the call to action will be visible.

The call to action will now automatically start at the planned time.

Choose '+ add time' to plan another start moment and make sure to fill in the new start time and duration.

After doing this, click on 'Create new call to action' to create the call to action.

Edit or remove call to action

In the overview, choose 'Interactions' and click on 'Edit' to edit your call to action. Everything you change will be autosaved.

In the overview at 'Interactions', click on the arrow next to the call to action and choose 'Remove' to delete the interaction.

Starting a call to action

The newly created interactions can be started manually in the live environment. Click here for more information.

Call to action results

After a webinar, you can recover the results in the 'Statistics' for your webinar. Click here for more information.

Keywords: CTA

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