Create a connection with Mailchimp, the connection with this integration can ensure your webinar registrations, viewers or non-viewers will be automatically added to a mailing list. Also, you can add tags and set your Mailchimp campaigns based on webinar activity.

This way you can easily retrieve data about your registrations, viewers or non-viewers in your mailing list and follow up on them yourself. For example, you can send out your own confirmation emails or arrange email campaigns based on viewer behavior.

To be able to connect Mailchimp with WebinarGeek you need a Mailchimp account.

Prerequisite two is your Mailchimp 'merge fields' can’t contain fields that are mandatory, other than FNAME. Our integration sends over the first name to the standard tag FNAME and the last name (if applicable) to the tag LNAME. Renaming these can cause data to not get through properly. Read more about this here.

It also won’t work when the registration was once removed from your mailing list, this is known in Mailchimp as 'forgotten' and can’t be added again except manually.

The 'API key' can be created and found inside your Mailchimp account, click here for more details.

After setting up a connection with Mailchimp, you can add triggers!

You can create a trigger on account level or for each individual webinar.

The next triggers are available. Click here for more explanation per trigger.

After selecting a trigger, you can set an action.

Mailchimp works on the basis of an email list. There are two important differences:

After setting up one of these actions, you can select a mailing list or tag.

Every registration that’s added to your mailing list will get a set of WebinarGeek tags, these fields contain information about the registration that can be used in Mailchimp as information in emails about this registration, or on which you can base your email campaigns. These fields are:

This information can be used in emails to your contacts, as so-called merge tags. For example, you may use the tag *|WDATE|* to set a relevant webinar date in the email.

You can also arrange email campaigns on the basis of the tags. For example, you can send out your own confirmation- and reminder emails (make sure that when you send your own confirmation email using Mailchimp, you turn these off in WebinarGeek. Read how to do that here).

To do this, you can create an email campaign. As a preference, you set a trigger that sends out an email as soon as someone is added to your list (you may also use a tag as a trigger). It’s important to set a condition in 'Conditions', to make sure the field with the watch link isn’t empty. This way you can prevent someone is added to your list and doesn’t get their personalized webinar link.

In the email itself, you have the option to use the merge tags:

As a link for the 'View my webinar' button you can use the viewing link merge tag:

If you want the link to redirect on the 'add to calendar' page, use another tag: ?add_to_calendar=1. So in your custom confirmation email you link to: *|WLINK|*?add_to_calendar=1. When the email is now broadcasted, all details will be in there as they should!

These campaigns can also be arranged or expanded to automate reminder- and follow up emails.

Keywords: marketing automation, e-mailmarketingservice