To activate an integration you need to create a trigger after setting up the connection. A trigger will make sure a process is started, after an event took place. An integration only works with an active trigger.

So the moment of registration for a webinar could be a trigger to e.g. add that person’s data to a mailing list. This all happens automatically when you set the trigger.

Example

Let’s say you have a webinar and want to broadcast an email using your own email marketing software to all the people that participated in the webinar. You have the option to add a trigger that makes sure people that watched the webinar will be added to a specific mailing list or get a tag (the options differ for each integration). You can adapt your emails according to the segmentation.

For example, you can do this with people that haven’t watched the webinar.

Different types of triggers

You can set different types of triggers and it’s possible to set multiple triggers for each integration. It will differ for each integration which triggers can be set.

  • New registration: This trigger is available for each webinar type and source of registration. This trigger is executed as soon as someone registers for the webinar.
  • New viewer: This trigger is available for each webinar type. The viewer needs to have watched the webinar for at least 30 seconds. For a live or automated webinar this trigger will be executed within 2 hours after the webinar. All viewers that attended will be taken into account. The replay and on demand viewers will be triggered in about an hour after their (last) view.
  • Non-viewer: This trigger is available for a live and automated webinar. This will be executed in about 2 hours after the live and automated webinar > All registrations that haven’t watched live will be taken into account.
  • New channel lead: This trigger can be added on an account level en will be executed as soon as someone registers for your channel updates.

Which actions exist?

After choosing a trigger, you set the action that needs to take place.

There are different types of actions and it differs for each integration which actions can be configured.

When you set a "New viewers" as a trigger, you have the option to configure a minimum watchtime, this is an optional addition. The minimum watchtime is configured using percentages. For example: The live webinar took a total of 60 minutes. And you’d like the attendees that watched for at least 30 minutes to get a tag or you’d want to add them to the mailing list. To do this, set the minimum watchtime to 50%.

Click on the interaction below to see which actions can be configured:

Triggers on account level

After a connection has been created with one of the available marketing tools, you can start setting triggers. This can be done on account level as well as on webinar level.

A trigger that’s been created on account level, will also be valid for all other webinars in your account by default. It is possible to deactivate a trigger for each individual webinar.

In the top right, click on “Account” > “Integrations”.

Next, click on the connected integration where you’d like to add a trigger to and choose “New trigger”.

Choose the desired trigger and select the action that should be executed. This triggers is now automatically configured for each webinar in your account.

Disable trigger on account level for webinar

It’s possible to disable an account-wide trigger for an individual webinar.

Click on the webinar > “Edit webinar” > “Registration” > “Integrations”.

Next, click on your integration you configured the trigger on account level for and choose “Options” > “Turn off for this webinar”.

You’ll see a notification saying the trigger has been disabled for this webinar.

When you’d like to enable the trigger again, click on “Options” > “Enable for this webinar”.

Remove trigger on account level

In the top right, click on “Account” > “Integrations”.

Next, click on the connected integration where you’d like to remove a trigger for and choose “Options” > “Remove”.

This trigger will now be removed for all webinars.

Add triggers for each webinar

After creating a connection with your favorite marketing tools, you have the option to set your own triggers. When creating a webinar, it’s possible to set a trigger for this specific webinar. This will only be valid for this particular webinar.

Click on the webinar > “Edit webinar” > “Registration” > “Integrations”.

Select the desired integration and choose “Add new webinar trigger”.

Choose your preferred trigger and next, select the action that should be executed.

Click on “Add trigger” and the trigger will be active for this webinar.

Remove trigger for each webinar

To remove the trigger, click on the integration you configured the trigger for.

Next, click on “Options” > “Remove”.

Next, click on “Options” > “Remove”.

Keywords: MailBlue

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