Integrations with other software depend on ‘triggers’. When a certain event is triggered, this trigger will ensure that a process is executed afterwards. Integrations will only work if you’ve configured the triggers you need.

For example, the moment someone signs up for a webinar can be a trigger to add the subscriber's data to a mailing list. In this case, adding them to the mailing list is the action to be performed. This all happens automatically when you’ve got an integration set up with the proper triggers.

WebinarGeek offers many different types of triggers, with most of them available for every integration. You can choose to set them up for all webinars within your account or individual webinars only. There is no limit to the amount of configurable triggers per integration.

Available for: ActiveCampaign, Autorespond, ConvertKit, Enormail, HubSpot, KlickTipp, MailBlue, Mailchimp, Salesforce, Pipedrive, Webhooks

The ‘New registration’ trigger is available for each webinar type and registration source. It triggers when someone registers for a webinar.

Available for: ActiveCampaign, HubSpot, KlickTipp, MailBlue, Mailchimp, Salesforce, Webhooks

The ‘Unsubscribed from webinar’ trigger is available for each webinar type. It triggers when someone unsubscribes from a webinar.

Available for: ActiveCampaign, Autorespond, ConvertKit, Enormail, KlickTipp, MailBlue, Mailchimp, Moneybird, Pipedrive, Webhooks

The ‘New webinar payment’ trigger is available for each type of paid webinar. It triggers when someone completes the payment for a webinar.

Available for: ActiveCampaign, Autorespond, ConvertKit, Enormail, HubSpot, KlickTipp, MailBlue, Mailchimp, Salesforce, Pipedrive, Webhooks

The ‘New viewer’ trigger is available for each webinar type. It triggers after someone watches a webinar or replay.

For live and automated webinars, someone is considered a viewer as soon as they open the webinar page. The trigger will go off within 2 hours after the live or automated webinar ends.

For on demand webinars and replays, a viewer has to watch the webinar for at least 30 seconds before they’re considered a viewer. The trigger will go off within an hour after the viewer last watched.

You can also configure your own minimum watch time so that people need to have seen at least a certain percentage of your webinar before being considered a viewer. All participants that attended and met that required watch time will be taken into account.

Available for: ActiveCampaign, Autorespond, ConvertKit, Enormail, HubSpot, KlickTipp, MailBlue, Mailchimp, Salesforce, Pipedrive, Webhooks

The ‘New live viewer’ trigger is available for live and automated webinars. It triggers after someone watches the live broadcast of a live or automated webinar. Someone is considered a viewer as soon as they open the webinar page. The trigger will go off within 2 hours after the live or automated webinar ends.

You can also configure your own minimum watch time so that people need to have seen at least a certain percentage of your webinar before being considered a viewer. All participants that attended and met that required watch time will be taken into account.

Available for: ActiveCampaign, Autorespond, ConvertKit, Enormail, HubSpot, KlickTipp, MailBlue, Mailchimp, Salesforce, Pipedrive, Webhooks

The ‘New replay viewer’ trigger is available for the replays of live and automated webinars. It triggers when someone has watched a replay for 30 seconds. The trigger will go off within an hour after the viewer last watched.

You can also configure your own minimum watch time so that people need to have seen at least a certain percentage of your webinar before being considered a viewer. All participants that attended and met that required watch time will be taken into account.

Available for: ActiveCampaign, Autorespond, ConvertKit, Enormail, HubSpot, KlickTipp, MailBlue, Mailchimp, Salesforce, Pipedrive, Webhooks

The ‘New viewer started watching’ trigger is available for each webinar type. It triggers as soon as someone begins watching a webinar or replay. The trigger will go off the moment someone opens the webinar page.

Use this trigger if you want viewers to be forwarded to your integrated software immediately. It eliminates the wait time associated with the other viewer triggers.

Available for: ActiveCampaign, Autorespond, ConvertKit, Enormail, HubSpot, KlickTipp, MailBlue, Mailchimp, Pipedrive, Webhooks

The ‘No show’ trigger is available for live and automated webinars. It triggers when a subscriber doesn’t watch the webinar’s live broadcast. The trigger will go off within 2 hours after the live or automated webinar ends.

You can also configure a maximum watch time so that anyone who has watched less than that percentage of the webinar is considered a no show. All participants that didn’t attend or watched less than that percentage will be considered a no show.

Available for: ActiveCampaign, Autorespond, ConvertKit, Enormail, HubSpot, KlickTipp, MailBlue, Mailchimp, Salesforce, Pipedrive Webhooks

The ‘Assessment successful’ trigger is available for each webinar type. It triggers when someone passes the webinar’s assessment.

Available for: ActiveCampaign, Autorespond, ConvertKit, Enormail, KlickTipp, MailBlue, Mailchimp, Pipedrive

The ‘New channel lead’ trigger can only be added on account level. It triggers when someone registers for your channel updates.

Available for: HubSpot, Salesforce, Webhooks

The ‘Broadcast canceled’ trigger is available for each webinar type. It triggers when you cancel a webinar’s broadcast.

Available for: HubSpot, Salesforce, Webhooks

The ‘New Q&A question’ trigger is available for live and automated webinars. It triggers when a question is posted.

Available for: HubSpot, Salesforce

The ‘New poll vote’ trigger is available for all webinar types. It triggers when a viewer answers a poll.

Available for: HubSpot, Salesforce

The ‘New quiz answer’ trigger is available for all webinar types. It triggers when a viewer answers a quiz.

Available for: HubSpot, Salesforce

The ‘New call to action’ trigger is available for all webinar types. It triggers when a viewer interacts with a call to action.

Available for: HubSpot, Salesforce

The ‘New evaluation form’ trigger is available for all webinar types. It triggers when a viewer answers an evaluation form.

Available for: HubSpot, Salesforce

The ‘New webinar question box message’ trigger is available for on demand webinars and replays. It triggers when a viewer asks a question in the question box.

Available for: HubSpot

The ‘New chat messages after webinar’ trigger is available for live and automated webinars. It triggers when a viewer sends a chat message during a webinar. The trigger will go off after the webinar ends.

Available for: Webhooks

The ‘Webinar ended’ trigger is available for live and automated webinars. It triggers when a webinar ends.

Available for: ActiveCampaign, MailBlue

The ‘ActiveCampaign: Contact added to a list or tagged within a list’ trigger is available for all webinar types. It triggers when a contact is added to a list or tagged within a list on ActiveCampaign/MailBlue.

Available for: HubSpot

The ‘HubSpot: New form submission’ trigger is available for all webinar types. It triggers when someone submits your chosen HubSpot form.

Triggers that activate based on viewers (‘New viewer’, ‘New live viewer’, etc) allow you to set an optional custom watch duration for someone to be considered a viewer. You configure this using percentages of the webinar duration. Minimum watch duration on ‘viewer’ triggers doesn’t apply to the ‘No show’ trigger; that trigger has to be configured separately and uses a maximum watch duration instead.

For example, if you have a webinar that lasts 60 minutes and you set a minimum watch duration of 50%, participants will have to have seen at least 30 minutes of the webinar before being considered a viewer.

The process that should take place after a trigger fires is what we call an action. After choosing a trigger, you have to also choose an action. Each integration has its own actions, and they can even depend on the selected trigger. Please check our individual integration articles to read more about the available actions for that integration.

Click on the links below to see which actions can be configured:

WebinarGeek offers two ways of adding triggers: on account level and per individual webinar. Triggers on account level apply to all webinars in the account. This allows you to configure a trigger for all webinars at once, instead of needing to configure them one-by-one.

Follow these steps to add a trigger on account level:

This trigger will now automatically be applied to all webinars in your account.

Triggers added on account level automatically apply to each webinar in your account, but can be disabled for individual webinars. Follow these steps to disable an account-level trigger for a webinar:

Follow these steps to remove a trigger on account level:

You can also add triggers on webinar level, making that trigger available exclusively for that specific webinar. This is perfect for triggers you only want to use once.

Follow these steps to add a trigger to a specific webinar:

The trigger is now active for the webinar.

Follow these steps to remove a trigger from a webinar:

Each trigger takes a different amount of time to be executed. Please read the trigger descriptions earlier in this article to find out how long your trigger takes.

Depending on the integration there can be a (external) delay before a tag or registration shows up in the connected service.

Triggers are not executed retroactively. You could consider manually exporting already registered subscribers / viewers.