Make a connection with ActiveCampaign, the connection with this integration can help with automatically adding your webinar registrations, viewers, or non-viewers to a mailing list.
This way you can easily retrieve the data of your registrations, viewers, or non-viewers in your mailing list and follow up on them yourself.
With this connection, WebinarGeek information and ActiveCampaign will be synchronized, allowing you to e.g. send your own confirmation emails or arrange your own email campaigns based on viewer behavior.
Click in the top right of your WebinarGeek account on “Account” > “Integrations” and choose “ActiveCampaign”.
To be able to make a connection with ActiveCampaign you need to fill in the “API URL” and “API key” of your ActiveCampaign account. Next, click on “Connect”.
Click here for more information about where you can find the “API URL” and “API key” in your ActiveCampaign account.
After creating the connection, you have the option to add triggers!
After setting up a connection with ActiveCampaign, you can add triggers!
There are three different triggers:
- New registration
- New viewer
After selecting a trigger, you can set an action. ActiveCampaign has the following options:
- Add to mailing list:
Participant is added to a mailing list unless the email opt-in permission field is not checked.
- Add a tag:
A tag will be added, also if a participant isn’t present inside your ActiveCampaign lists, these will be added separate from a mailing list.
After setting up one of these actions, you can select a mailing list or tag.
Use WebinarGeek tags
Every registration that’s added or updated in your ActiveCampaign will receive a set of WebinarGeek tags, these fields contain information about the registration that can be used in ActiveCampaign as information in emails to this registration, or on which you can arrange campaigns. These fields are:
- WebinarGeek watch date: The date of the webinar for which someone registered, e.g. 01/03/2019 (WDATE).
- WebinarGeek watch time: The time of the webinar for which someone registered, e.g. 20:00 (WTIME).
- WebinarGeek watch link: The unique viewing URL of the webinar subscriber (WLINK). Pay attention: your watch link is the same as your replay link.
This information can be used in emails to your contacts, as so-called custom fields. For example, you can use the tag *|WDATE|* to include the date of the webinar in the email.
Also, you can arrange email automations and campaigns on the basis of your tags. For example, you can send out your own confirmation and reminder emails (remember to turn these off in WebinarGeek when you’re using ActiveCampaign for confirmation emails. Here you read how to do this).
Please note: These tags will be updated of the same contact is registered for another webinar connected to the same list. If you’ve got a single continuous webinar that’s not an issue, but if you have more we recommend to separate using multiple lists. If you’d like more flexibility, consider setting up the connection using Zapier.
Sending confirmation- or reminder emails using ActiveCampaign
To do this, you need to create a new email automation. Preferably you set a trigger that sends out an email as soon as someone is added to the list (you can also use a tag as trigger, or a field update). It’s important to set a condition to prevent the watch link from being empty, in order to prevent someone being added to the list and does not receive a link. In our example, we set a condition for the watch link to at least contain the value "https", which every link will always have. Therefore, a watch link will always be present.
In the email itself, you can use merge tags to optimize even further:
As a link for the "View my webinar" button you can use the watch link merge tag:
Pay attention: your watch link is the same as your replay link.
When the email is actually broadcasted from your email software, all details will be filled in as they should!
Finally, you also have the ability to see exactly if the automation was was executed successfully in your contacts:
These automations can also be arranged or expanded to configure reminder- and follow up emails. The possibilities are practically endless!
Please note: These tags are updated when the same contact registers for another webinar that’s been connected to the same list. If you’ve got a single continuous webinar that’s not an issue, but if there are more we suggest you should separate using multiple lists. Also remember to turn these off in WebinarGeek when you’re using ActiveCampaign for confirmation emails. Here you read how to do this.
Keywords: MailBlue, e-mailmarketing, active, campaign