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Modifier un e-mail

Utilise notre éditeur d’e-mails pour personnaliser tes e-mails selon l’identité de ta marque.

Écrit par Dewi

Utilises-tu encore l’ancien éditeur ? Consulte plutôt notre ancien article instead or passe au nouvel éditeur.

Pour ouvrir l’éditeur d’e-mails, suis ces étapes :

  1. Clique sur ton webinar.

  2. Click on 'Edit webinar'.

  3. Navigate to 'Emails'.

  4. Clique sur ton e-mail, puis sur 'Edit email'.

Étapes pour ouvrir l’éditeur d’e-mails : clique sur le webinar, sur Edit webinar, accède à Emails, puis clique sur l’e-mail et sur Edit email

Lorsque tu ouvres l’éditeur d’e-mails pour la première fois, le modèle par défaut de cet e-mail s’affiche.

Tu peux modifier le contenu et l’apparence de l’e-mail afin qu’ils correspondent à ton identité visuelle. Tu peux modifier ton e-mail à tout moment et ta progression est toujours enregistrée automatiquement.

Blocs

Chaque e-mail est composé de plusieurs blocs qui forment ensemble un e-mail complet. Un bloc est une section de ton e-mail dans laquelle tu peux placer du contenu tel que du texte, des images et des boutons.

Ajouter des blocs

Tu peux librement ajouter des blocs, dupliquer des blocs existants ou supprimer des blocs selon tes besoins.

To add a block, press ‘Blocs’ on the right side of the screen.

Plusieurs dispositions de blocs s’affichent. Choisis celle que tu souhaites utiliser et fais-la glisser à l’emplacement voulu.

Dragging a block layout into the email from the Blocs panel

Blocs with multiple columns allow you to put multiple types of content in one row, such as a row consisting of two images and two text blocks.

Modifier la couleur d’arrière-plan d’un bloc

Lorsque tu ajoutes un bloc, son arrière-plan prend automatiquement la même couleur que l’e-mail.

Si tu souhaites une couleur d’arrière-plan spécifique, sélectionne le bloc, fais défiler la barre latérale jusqu’à « Column Properties », puis modifie la couleur dans « Background Color ».

Modifier la couleur d’arrière-plan d’un bloc dans la barre latérale Column Properties

Remarque : Si tu utilises un bloc à plusieurs colonnes, tu dois définir séparément la couleur d’arrière-plan de chaque colonne.

Dupliquer des blocs

Tu peux aussi ajouter des blocs en dupliquant des blocs existants. Cela crée une copie exacte du bloc existant.

Sélectionne le bloc concerné et clique sur l’icône de duplication.

Dupliquer un bloc à l’aide de l’icône de duplication

Déplacer des blocs

Tout bloc peut être déplacé à un autre emplacement dans l’e-mail.

Sélectionne le bloc concerné. Clique sur l’icône en forme de flèche à droite du bloc et fais-le glisser à l’emplacement voulu.

Déplacer un bloc à l’aide de l’icône en forme de flèche

Remarque : Ne déplace pas le bloc contenant le lien de visionnage, le lien « add to calendar », l’heure de diffusion et le lien de désinscription, sinon ils ne fonctionneront plus.

Supprimer des blocs

Pour supprimer un bloc de ton e-mail, sélectionne le bloc concerné et clique sur l’icône de corbeille.

Supprimer le contenu d’un bloc à l’aide de l’icône de corbeille

La première fois, seul le contenu du bloc est supprimé. Répète l’opération pour supprimer également le bloc.

Supprimer entièrement un bloc en utilisant une deuxième fois l’icône de corbeille

Remarque : Ne supprime pas le bloc contenant le lien de visionnage, le lien « add to calendar », l’heure de diffusion et le lien de désinscription, car il ne peut pas être recréé.

Ajouter du contenu

Après avoir ajouté un bloc, tu peux ajouter du contenu.

Pour ajouter du contenu, clique sur « Content » à droite de l’écran.

Tu verras plusieurs types de contenu à ajouter à ton e-mail. Chacun est décrit ci-dessous :

Columns

The ‘Columns’ content has the same function as the blocks mentioned above. We recommend using ‘Blocs’ for adding blocks rather than the ‘Columns’. Read more about adding blocks to your email ici.

Button

Le contenu « Button » permet de placer un bouton dans ton e-mail.

Pour ajouter un bouton, clique sur « Button », puis fais-le glisser à l’emplacement voulu.

Sélectionne le bloc de bouton : une nouvelle fenêtre s’ouvre à droite de l’écran. Elle te permet de modifier l’action et l’apparence de ton bouton.

Panneau des paramètres d’action et d’apparence du bouton

Le bouton propose quatre options :

  • Ouvrir un site web : Redirige l’utilisateur vers un site web lorsqu’il clique dessus.

  • Envoyer un e-mail : Ouvre l’envoi d’un e-mail lorsqu’il clique dessus.

  • Appeler un numéro de téléphone : Lance l’appel d’un numéro de téléphone lorsqu’il clique dessus.

  • Envoyer un SMS : Ouvre l’envoi d’un SMS lorsqu’il clique dessus.

Tu peux modifier les couleurs du bouton dans « Button Options ».

Séparateur

The ‘Séparateur’ content allows you to place a divider (a horizontal line) in your email.

To add a divider, press ‘Séparateur’ and then drag and drop it to the desired position.

Select the divider block and a new window will open on the right side of the screen. This window allows you to modify the appearance of your divider, such as the color.

Titre

The ‘Titre’ content allows you to place a header in your email.

To add a header, press ‘Titre’ and then drag and drop it to the desired position.

You can edit the header’s text by selecting the header block. A text layout window will appear.

Titre text formatting toolbar

  1. Bold text: Make the text bold.

  2. Italicize text: Make the text italic.

  3. Underline text: Underline the text.

  4. Strikethrough text: Add a strikethrough over the text.

  5. Subscript: Change the text to subscript.

  6. Superscript: Change the text to superscript.

  7. Add/modify link: Add or modify a link in the text.

  8. Remove link: Remove the selected link from the text.

  9. Add emoji: Add an emoji to the text.

  10. Add merge tags: Add merge tags to the text. Merge tags are pieces of text that are replaced by certain data of the recipient, such as their name.

Other settings for the header can be changed in the sidebar that opens on the right side of the screen when selecting the header block. This sidebar allows you to modify heading type, font family, font size, font color and more. Keep in mind that anything set in the sidebar applies to the entire content block at once!

HTML

Le contenu « HTML » permet de placer un bloc de code HTML dans ton e-mail.

To add a HTML code block, press ‘HTML’ and then drag and drop it to the desired position.

Select the HTML block and a new window will open on the right side of the screen. This window allows you to modify the HTML code to display.

Panneau des paramètres du bloc de code HTML

Image

The ‘Image’ content allows you to place an image in your email.

To add an image, press ‘Image’ and then drag and drop it to the desired position.

Now you want to upload an image. Select the image block and a new window will open on the right side of the screen.

Press ‘Upload image’, upload a new image or choose the existing image you want to use and then click ‘Save’.

Panneau des paramètres pour importer et configurer une image

You can also change other settings in this window, such as the ‘Alternate Text’ for the image. The alternate text is what screen readers read aloud.

If you aren’t happy with the way your image looks, you can press ‘Apply Effects & More’ to edit it. Read more about that ici.

Menu

The ‘Menu’ content allows you to place a menu in your email.

To add a menu, press ‘Menu’ and then drag and drop it to the desired position.

Now you want to add menu items. Select the menu block and a new window will open on the right side of the screen.

Menu block settings panel for adding menu items

This window allows you to add menu items to the block and modify the appearance of your menu. Each menu item can have a different action.

The four actions for menu items are:

  • Ouvrir un site web : Redirige l’utilisateur vers un site web lorsqu’il clique dessus.

  • Envoyer un e-mail : Ouvre l’envoi d’un e-mail lorsqu’il clique dessus.

  • Appeler un numéro de téléphone : Lance l’appel d’un numéro de téléphone lorsqu’il clique dessus.

  • Envoyer un SMS : Ouvre l’envoi d’un SMS lorsqu’il clique dessus.

Paragraphe

The ‘Paragraphe’ content allows you to place text in your email.

To add text, press ‘Paragraphe’ and then drag and drop it to the desired position.

You can edit the text by selecting the text block. A text layout window will appear.

Paragraphe text formatting toolbar
  1. Bold text: Make the text bold.

  2. Italicize text: Make the text italic.

  3. Underline text: Underline the text.

  4. Strikethrough text: Add a strikethrough over the text.

  5. Text color: Change the color of the text.

  6. Background color: Mark the text with the chosen color.

  7. Subscript: Change the text to subscript.

  8. Superscript: Change the text to superscript.

  9. Emojis: Add emojis to the text.

  10. Bulleted list: Add a bulleted list.

  11. Numbered list: Add a numbered list.

  12. Add/modify link: Add or modify a link in the text.

  13. Remove link: Remove the selected link from the text.

  14. Merge Tags: Add merge tags to the text. Merge tags are pieces of text that are replaced by certain data of the recipient, such as their name.

  15. Smart Text: Use IA to fix spelling/grammar, summarize, rephrase and more.

Other settings for the text can be changed in the new window that opens on the right side of the screen when selecting the text block. Keep in mind that anything set in the sidebar applies to the entire content block at once!

Minuteur

The 'Minuteur' content allows you to place a countdown timer into your webinar emails. Create a sense of excitement as the recipients wait for the webinar to start.

To add a countdown, press 'Minuteur' and then drag and drop it to the desired position.

Select the timer block and a new window will open on the right side of the screen. This window allows you to modify the appearance of your timer, such as the color. Here you can also configure the date and time the timer counts down to.

Minuteur block settings panel with date and time countdown configuration

Remarque : Due to it not being automatic, e-mail timers have to be manually set to the date/time of the broadcast.

Vidéo

The video embedding feature allows you to include videos seamlessly within your email campaigns. Whether it's a product demonstration, a customer testimonial, or an event teaser, you can now share video content directly in your emails to captivate your audience.

To add a video, press 'Vidéo' and then drag and drop it to the desired position.

Select the video block and a new window will open on the right side of the screen. Paste the link to the desired video under 'Vidéo URL'.

Vidéo block settings panel for pasting a video URL

Adding a ‘Socials’ block

The ‘Socials’ block lets you link your social media accounts in your emails. Follow these steps to add and configure a ‘Socials’ block:

  1. Edit the email in question

  2. Click ‘Blocs’ on the right-hand side

    Blocs panel on the right side of the email editor

  3. Click and drag the ‘Socials’ block to the location you want it in

    Dragging the Socials block into the email

  4. Select the new block in the editor and use the right-hand sidebar to customize your social media links and the appearance of the block

    Socials block settings panel for customizing social media links

Supprimer du contenu

To remove the content from a block in your email, select the block in question and click the bin icon.

Removing a block's content a second time using the bin icon

Enregistrer un bloc pour une utilisation ultérieure

The new editor comes with a handy feature that lets you save any blocks from your emails, which you can later drag and drop into new emails from the ‘Blocs’ menu. This allows you to save sections of your emails that you frequently use, making the customization of emails easier and faster.

Enter the email editor for the email you’d like to save a block for.

Click to the side of the block you want to save and press the ‘Save’ button.

Save button next to a block to save it for later use

A window will open where you can set a category for the saved block and give it tags to make it easier to find. Enter the desired category name and any tags you want to give it, then click ‘Save’.

Category and tags window for a saved block

The block will now be saved in your ‘Blocs’ menu in the sidebar. You can modify the category or tags at any time by pressing the three dots when hovering over the saved block.

Want to place the block in an email? Simply drag and drop the block into your email.

Saved block shown in the Blocs menu library

You can find this saved block in the editor for every email, so you can use this method to easily copy specific parts from one email to another, even between different Webinaires!

Modifier des images

Not happy with how your image looks in the email? You can easily edit it inside the editor.

After choosing your image, press ‘Apply Effects & More’.

Entering the image editor

An editing window will appear. This window lets you edit the image to your liking.

Image editing window

Here is a short explanation of what every option does:

  1. Zoom: Allows you to zoom in or out to make the editing process easier.

  2. Undo: Allows you to undo the previous change.

  3. Redo: Allows you to redo the previously undone change.

  4. History: Shows you the editing history of the image.

  5. Filter: Add a filter to the image.

  6. Resize: Resize the image.

  7. Crop: Crop the image.

  8. Transform: Rotate or mirror the image.

  9. Draw: Draw on the image.

  10. Text: Add text to the image.

  11. Shapes: Add shapes to the image.

  12. Stickers: Add stickers to the image.

  13. Frame: Add a frame to the image.

  14. Corners: Add rounded corners to the image.

  15. Background: Change the background that appears in the transparent parts of the image.

Editing an image with the image editor

Happy with the changes? Click ‘Save’ and the image in the email will change to reflect your edits.

Versions des e-mails selon l’appareil

Each email has a desktop and mobile view. You can view and edit both in the editor. It’s even possible to hide specific blocks from specific devices.

Prévisualiser la version mobile

To preview how the email will look to recipients who are viewing it on mobile devices, select any of the blocks in the email and then click on the ‘Mobile’ button at the top of the sidebar that appears.

Remarque : It’s possible to edit the email in the mobile-view mode, but not all styling options will be available.

Masquer des blocs d’e-mail dans la version mobile

Want a specific block to show up for recipients who view the email on their desktop but not to recipients who view the email on their mobile device? It’s possible to hide blocks from specific device types.

Select the block you want to hide and a sidebar will open on the right side of the screen.

Press ‘Mobile’ on the top of the sidebar.

Scroll down to ‘Responsive Design’ and switch ‘Hide on Mobile’ to on.

The selected block will now be hidden on mobile devices.

Masquer des blocs d’e-mail dans la version ordinateur

Want a specific block to show up for recipients who view the email on their mobile device but not to recipients who view the email on their desktop? It’s possible to hide blocks from specific device types.

Select the block you want to hide and a sidebar will open on the right side of the screen.

Scroll down to ‘Responsive Design’ and switch ‘Hide on Desktop’ to on.

The selected block will now be hidden on desktops.

Appliquer un modèle existant

To copy an existing email template to a previously created email go to ‘Edit webinar’ > ‘Emails’ and select an email. Open the editor and click ‘⇄ Apply existing template’. You will be prompted to choose a webinar and email template to copy to your existing email.

Only the template will be copied, email settings will not be copied. So, make sure to schedule your email after copying the template.

Applying an existing email template via the Apply existing template option

Réinitialiser le modèle

Sometimes, you may make mistakes while editing the email that aren’t easy to revert. In this situation, you might want to reset the template.

In order to restore an email to the default template, press ‘Reset to template’ at the top of the screen, then click ‘OK’ to confirm.

Reset to template button at the top of the email editor

Remarque : This removes all of the changes you’ve made to the layout and text. This is permanent and cannot be undone.

Utiliser le nouvel éditeur pour un ancien e-mail

Do you have an old email that’s still using the old editor? To use the new editor for old emails you will have to reset the email to the default template with the ‘Reset and use new editor' button.

Edit the webinar and navigate to the ‘Emails’ category. Now click the email in question and open the editor.

Click ‘Reset and use new editor’ on top of the page.

Remarque : Pressing the ‘Reset and use new editor’ button will remove all of the changes you’ve made to the email. The old layout and text cannot be recovered if you click this button. You also can’t revert the email to the old editor.


Questions fréquentes

À quoi sert l’onglet « Body » ?

The ‘Body’ tab allows you to change the styling for the whole email at once. This can be confusing, so we recommend only modifying the ‘Body’ settings if you’re experienced with email editors.

Besides changing the styling, under this tab you can also add a preheader to your email. You can read more about that ici.

À quoi sert l’onglet « Images » ?

The ‘Images’ tab allows you to add pre-existing images to your emails that were created to be free for use. You can search for keywords and it will find images fitting that keyword for you to use without any hassle. Furthermore, you can generate images using IA by using prompts. Click on the green button 'See the Magic' to prompt the IA.

Panneau de recherche de la bibliothèque d’images avec option de génération d’images par IA

À quoi sert l’onglet « Audit » ?

The ‘Audit’ tab gives you warnings about issues in your email design and content. It’s a smart move to check this before finalizing your email so that you’re sure the recipients receive it properly.

Pourquoi une notification s’affiche-t-elle dans l’onglet « Audit » ?

This means that the editor found an issue with your email design and/or content.

Press ‘Audit’ and you will be greeted with short descriptions of the issues that have been found.

You can see additional information about the issue and why it can be a problem by clicking the short description.

Remarque : While it’s not required, we recommend that you solve the issues found in the ‘Audit’ tab.

J’obtiens une erreur concernant les variables : comment la résoudre ?

Getting an error regarding variables means that one of the merge tags in your email is incorrectly formatted.

Conseil : You can use the 'Merge Tags' dropdown menu when editing your text to prevent this from happening. Variables added through this method will always be correct.

To solve the issue, check all of your variables for errors one by one. If the mistake isn't apparent, remove the variables and re-add them with the 'Merge Tags' menu.

Merge Tags dropdown menu used to insert variables correctly

Below is a list of common reasons a variable might break:

  • Pasting the variable from another application, such as Microsoft Word.

  • Formatting part of the variable, but not the entire variable. For example, making 'first_name' bold, but not the bracket.

  • A typing mistake in the variable. For example, 'firstname' instead of 'first_name'.

Mots-clés : unlayer

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