Being aware of the steps your viewers go through to get to your webinar is very important. That’s why we line out the entire registration process in this article, up until the moment they join the webinar. There are two ways for people to register for your webinars: through the registration page and through an embed form. We’ll take a look at both.

Visitors of your webinar are first greeted by your customized registration page.

When they enter their email address and click ‘Continue registration’, a new window will appear where they’re prompted to enter the rest of their information. There can be multiple pages in this window depending on the amount of information you’re requesting from the subscriber.

Once they click ‘Confirm sign-up’ in this window, they’ll see the confirmation window that shows their unique viewing link and offers the option to resend the confirmation email.

When they close the window, the registration page will remind them that they have already registered for the webinar. They can click ‘See your upcoming broadcast’ to review their unique viewing link and resend their confirmation email.

Keep in mind that reopening the registration page from a fresh link will remove the notification that they’ve already registered and the option to see their unique viewing link. However, the subscriber will always have access to their unique viewing link through the confirmation email they’ve received.

Three of the options for embedding your registration form are the ‘Button’, ‘Custom link’ and ‘Widget’ options. These place either a button, a link or a widget on your website, which people can then click to open the registration form.

After clicking the button or link, a new window opens where people have to enter their information. There can be multiple pages in this window depending on the amount of information you’re requesting from the subscriber and if you’re using the ‘Single-page form’ option.

After finishing and clicking ‘Confirm sign-up’, the subscriber is shown a confirmation page with the title and date/time of the webinar plus their unique viewing link. They can choose to resend their confirmation email or close the window.

The ‘Inline embed’ option places the registration form directly on your website, removing the need to click a button or link first. Subscribers can enter their information directly on your website. There can be multiple pages in the form depending on the amount of information you’re requesting from the subscriber.

After finishing and clicking ‘Confirm sign-up’, the subscriber is shown a confirmation page with the title and date/time of the webinar plus their unique viewing link. They can choose to resend their confirmation email or close the window.

Single sign-on is visible by default on the registration page. You can disable it under 'Account' > 'Webinar security' > 'Single sign-on'.

When a subscriber signs up with Google or Microsoft, their email address becomes non-editable. They can still change their first name.

Signing up this way automatically verifies the subscriber's email address. So if the webinar host requires email verification, registrants won't need to verify their email later on.

So what this option does is only collect and verify the user's email, but to register themselves, they still need to click the register button.

Subscribers can unsubscribe from any webinar through the link that’s included in the confirmation email by default.

They’ll find themselves on the unsubscription page. Here, they can either choose to confirm that they want to unsubscribe or cancel the action.

If they click ‘Cancel’, they’re returned to the registration page where they can see that they’re signed up and review the webinar information and their unique viewing link.

If they choose to unsubscribe, the page changes to inform them that they are now unsubscribed. The title and date/time of the webinar they unsubscribed from will appear as strikethrough text.

Clicking ‘Close’ returns the viewer to the registration page.

Subscribers can unsubscribe from any webinar through the link that’s included in the confirmation email by default.

They’ll find themselves on the unsubscription page. In the case of webinar series, they can select which webinars in the series they want to unsubscribe from. That can be one or two of the webinars in the series or all of them at once.

If they click ‘Cancel’, they’re returned to the registration page where they can see that they’re signed up and review the webinar information and their unique viewing links.

When they click ‘Unsubscribe’, a confirmation window pops up to ask if they’re sure they want to unsubscribe from the selected webinar(s).

If they choose to unsubscribe, the page changes to inform them that they are now unsubscribed from the chosen webinar(s). The title of the webinar they unsubscribed from will appear as strikethrough text. They also see a list of the webinars they’re still subscribed to from the series.

Clicking ‘Close’ returns the viewer to the registration page.

By default, subscribers receive a confirmation email whenever they sign up for a webinar. This confirmation email can be edited to your personal preference or disabled.

You can read more about confirmation emails in this article.

The confirmation pages mentioned earlier in this article are the standard confirmation pages offered by WebinarGeek. However, you can set up a confirmation page on your own website and redirect subscribers there instead of showing the standard confirmation pages. Keep in mind that the registration page and embed forms have separate settings for custom confirmation pages.

You can read more about configuring a custom confirmation page for your registration page in this article.

To read more about configuring a custom confirmation page for embed forms, check this article instead.

The rest of the form opens as normal, but when someone finishes the form they’re informed of the fact that they’re already subscribed. They can then choose to resend their confirmation email.

They can simply resubscribe to that specific webinar of the series through the registration page or embed form.

We’ve spent 10 years doing in-depth research and analyzing data from tens of thousands of webinars to find the best way to turn visitors on a registration page into actual sign-ups.

Based on that, we created a flow where visitors first leave their email address. This way, they’re already involved in the process. Our data shows that almost no one drops out after this step, and it leads to higher conversion than showing the full form right away.

It’s similar to how online shopping carts work in steps, and in the end, it gives the highest conversion from visitor to registration. This is also known as the wizard design pattern.