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MailerLite

Connect with MailerLite so that viewers or non-viewers are automatically added to your mailing list.

Written by Dewi

MailerLite is an email marketing software. Connecting WebinarGeek with MailerLite means information will be synchronized, allowing you to, for example, arrange your own email campaigns based on viewer behavior.

Connecting MailerLite

Follow these steps to connect WebinarGeek with MailerLite:

  1. Click ‘Account’ in the top right

  2. Click ‘Integrations’

  3. Choose ‘MailerLite’

  4. Fill in the ‘API token’ of your MailerLite account

  5. Click ‘Connect’

A screenshot of the MailerLite connection window

Your MailerLite and WebinarGeek accounts are now connected, but you still need to create triggers to make use of the connection. Read on to find out how.

Click here for more information about where you can find the ’API token’ in your MailerLite account.

Please note! Disconnecting MailerLite and/or connecting a different account means the loss of your configured triggers.

Triggers

Triggers are what order the integration to synchronize data between WebinarGeek and MailerLite. When a certain event is triggered, this trigger will ensure that a process is executed afterwards.

List of available triggers

The following triggers are available for MailerLite:

  • New registration

  • New webinar payment

  • New Channel lead

  • New viewer

  • New live viewer

  • New replay viewer

  • New viewer started watching

  • No show

  • Assessment successful

  • Conversion completed

You can check out our ‘Triggers’ article for more information about these triggers.

Actions

Actions are what the software is ordered to do when a trigger is fired. You can, for example, configure that a contact is added to a mailing list when they sign up for a webinar.

List of available actions

The following actions are available for MailerLite:

  • Create or update subscriber

    The subscriber is added as a subscriber or updated in MailerLite, unless the email opt-in permission field is not checked.

  • Add subscriber to group

    The subscriber is added to the chosen group, unless the email opt-in permission field is not checked. If the subscriber is not added as a subscriber yet, they will also be added as a subscriber in MailerLite.

Read more about configuring triggers in our ‘Triggers’ article.

Fields sent to MailerLite

The following information is sent to MailerLite if provided on the participant’s registration form:

  • First name

  • Last name

  • Email address

  • Company name

  • Phone number

  • Country

  • Zipcode

  • City

  • State / Province

If you need more data to be sent to MailerLite, you can do this with our Zapier integration.

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