Brevo is an email marketing software. Connecting WebinarGeek with Brevo means information will be synchronized, allowing you to, for example, arrange your own email campaigns based on viewer behavior.
Connecting Brevo
Follow these steps to connect WebinarGeek with Brevo:
Click ‘Account’ in the top right
Click ‘Integrations’
Choose ‘Brevo’
Fill in the ‘API key’ of your Brevo account
Click ‘Connect’
Click here for more information about where you can find the ’API key’ in your Brevo account.
Tip! By default, Brevo only receives the 'First name', 'Last name' and 'Email address' fields. With some extra configuration, Brevo can receive other fields as well, but this has to be done before connecting Brevo. If you want Brevo to receive more fields, please follow the steps in 'Sending additional fields' first.
Your Brevo and WebinarGeek accounts are now connected, but you still need to create triggers to make use of the connection. Read on to find out how.
Please note! Disconnecting Brevo and/or connecting a different account means the loss of your configured triggers.
Triggers
Triggers are what order the integration to synchronize data between WebinarGeek and Brevo. When a certain event is triggered, this trigger will ensure that a process is executed afterwards.
List of available triggers
The following triggers are available for Brevo:
New registration
New webinar payment
New Channel lead
New viewer
New live viewer
New replay viewer
New viewer started watching
No show
Assessment successful
Conversion completed
You can check out our ‘Triggers’ article for more information about these triggers.
Actions
Actions are what the software is ordered to do when a trigger is fired. You can, for example, configure that a contact is added to a mailing list when they sign up for a webinar.
List of available actions
The following actions are available for Brevo:
Create or update subscriber
The subscriber is added as a subscriber or updated in Brevo, unless the email opt-in permission field is not checked.
Add to mailing list
The subscriber is added to the chosen mailing list in Brevo, unless the email opt-in permission field is not checked.
Read more about configuring triggers in our ‘Triggers’ article.
Fields sent to Brevo
By default, the following participant information is sent to Brevo if it's provided on the registration form:
First name
Last name
Email address
However, WebinarGeek can send more data to Brevo. Read on to find out how to configure the integration to send more fields to Brevo.
Sending additional fields
The following information can be sent to Brevo with some manual configuration:
Company name
Phone number
Country
Zipcode
City
State / Province
Follow the steps below to configure your Brevo account to receive these fields.
Please note! This has to be done before connecting WebinarGeek and Brevo. If you’ve already connected WebinarGeek and Brevo, disconnect the integration first, otherwise these changes will not work. Please keep in mind that triggers you’ve created will be lost when you disconnect Brevo.
Make sure WebinarGeek and Brevo are not connected yet! If they are, please disconnect Brevo. WebinarGeek and Brevo must be connected after the changes are made.
Log into your Brevo account
On the top left, click your account name
Click ‘Settings’
In the sidebar, scroll down to ‘CRM’ and click ‘Contacts’
Click ‘Contact attributes’
Click ‘+ Create attribute’
The ‘Attribute Type’ should stay on ‘Text’
The ‘Name’ should be the uppercase word from the list below
Click ‘Create’
Repeat this for each additional field you want to use
Once all contact attributes have been created, connect WebinarGeek and Brevo as normal
Brevo will now receive all of the additional fields you've configured!
Field | Attribute Name |
Company name | COMPANY |
Phone | PHONE |
Country | COUNTRY |
Zipcode | POSTCODE |
City | CITY |
State / Province | STATE |