Before you start
UTM parameters work with both the old and new registration pages.
WebinarGeek supports the five standard UTM parameters:
utm_sourceutm_mediumutm_campaignutm_termutm_content
You can add one or more of these parameters to your registration page URL.
Add UTM parameters to your registration link
To track registrations using UTM parameters:
Copy the URL of your webinar's registration page.
Add the UTM parameters you want to track to the URL.
Share the resulting link through the relevant channel or campaign.
For example:
https://your-account.webinargeek.com/your-webinar?utm_source=facebook&utm_medium=cpc
Anyone who registers through this link will have facebook saved as their utm_source and cpc as their utm_medium.
You can create different registration links with different UTM values and share them through different channels. The UTM values from the link someone uses to register are saved with their subscriber details.
Add UTM parameters to an embedded registration form
You can also add UTM parameters to an embedded registration form. This allows you to save additional tracking information when attendees register directly through a form on your website.
Add the UTM parameters to the init configuration in the body of your embed code.
For example:
<div id="mw_0hHSFLDGLk4_webinargeek"></div> <script> (function(w,d,stn,sa,gn,se,fse){w[gn]=w[gn]||function(){(w[gn].q = w[gn].q||[]).push(arguments)}; se=d.createElement(stn);fse=d.getElementsByTagName(stn)[0];se.id=gn;se.async=1; se.src=sa+"?t="+new Date().toISOString().slice(0, -9);fse.parentNode.insertBefore(se, fse); })(window, document, "script", "https://malong.webinargeek.com/malong.embed.js", "mw_0hHSFLDGLk4"); mw_0hHSFLDGLk4("init", { project: "registration", identifier: "b786c1d5-cf9a-404e-b383-73981bfcbfc5", shape: "inline", utm_source: "facebook", utm_medium: "cpc" }); </script>Replace the UTM values with the values you want to track. You can use the five supported UTM parameters: utm_source, utm_medium, utm_campaign, utm_term, and utm_content.
Please note! UTM parameters in an embedded registration form aren't updated dynamically. If you use different UTM values for multiple campaigns or webpages, create a separate instance of the embed form with the appropriate UTM parameters for each campaign.
Please note! UTM parameters in an embedded registration form aren't updated dynamically. If you use different UTM values for multiple campaigns or webpages, create a separate instance of the embed form with the appropriate UTM parameters for each campaign.
View UTM parameters
After someone registers using a link with UTM parameters, you can find the saved values in:
The subscriber CSV export.
The subscriber details on the statistics page.
The API.
Using custom registration fields
UTM parameters provide dedicated fields for the five standard UTM tags. If you want to pass your own tracking value through a registration link instead, you can use a custom registration field.
See the article about custom registration fields for more information.
Track your registrations
By adding UTM parameters to your registration links, you can save tracking information with each subscriber. You can then access these values through the statistics, subscriber CSV export, or API.